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Road Travel

Giants on the Rampage

Giant Rampage
In the mid-20th century when roads were new and businesses needed to attract traffic, roadside attractions were everywhere. It’s been this way on every legacy highway I’ve driven and here we see it again. Roadside giants!

The path from Rapid City, SD to Mt. Rushmore is well traveled and has been for decades. Giant RampageAlong the way the road passes through many communities which depend on the tourist trade. Not normally a sucker for kitsch, when I see a roadside giant I can’t help but pull over. This drive afforded two chances to get up close to some giants, one with the Muffler Man heritage which can be identified by a few distinguishing features.

These fiberglass giants were created to attract attention and build business. Muffler Men appeared outside gas stations. The Uniroyal Gals appeared outside tire shops. Other large chains that used fiberglass figures include Big Boy and A&W Root Beer. Giants also appeared as lumberjacks, indians, construction workers, cowboys, and more. Custom work made to order would be done by the California fiberglass company which created most of these figures but often to save costs they’re reuse molds. Hence many have similar distinguishing features such as the spread legs, the hand positions, and the square jaw. You can learn the history of these figures and read an interview with their producer here.

UPDATE: 

Heading home I came across other giants, two of Muffler Men heritage.

Giant Rampage
Rockvale, Montana
Giant Rampage
Marblehead, Ohio along Lake Superior
Giant Rampage
Billings, Montana
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By TravisGood

Speaker. Maker. Writer. Traveler. Father. Husband.

MakerCon Co-Chair (MakerCon.com)
Maker City San Diego Roundtable Member
San Diego Maker Faire Producer (SDMakerFaire.org)

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